🏴‍☠️Guillaume Julien

Excess Lab

Social website for a better maritime experience.

Role

UX | UI design

Agency

Pure illusion | 2021

Context

New brand of Beneteau Group, Excess brings a new way to experience navigation with a luxuous and sporting range of catamarans.
For this project, they wanted a website where they could exchange with there customers and boat enthusiasts about features or experiences. More than a website, a collaborative platform.

See live versioneast

Welcome aboard sailor !

Creating engagement with design.

Creating a community between Excess and sailing enthusiasts is at the heart of the project. The brand relies heavily on user participation to improve its services. Here, the brand’s design team partners with you. The advantage of this platform: the possibility for the user to submit a subject or an idea which will then be posted on the site.
The challenge was therefore to create a clear and engaging platform to facilitate interactions between Excess and its community.

Priority to reading and interaction

To streamline reading and organize themes, we opted for a card system. Clear, structured and uncluttered, all informations are easily identifiable.

Get the community involved

A 2-level comment space allows users to react to the article. Comments and responses make it possible to collect opinions, ideas and expertise and make this platform a valuable collaboration space for the brand.

UX prototyping

Looking for a simple and clear way to get people to participate. With fun.

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